MARKETING
PROFILE
ACCOUNT MANAGEMENT • E-COMMERCE • DATABASE
ANALYSIS
Results-driven
marketing professional with extensive experience developing
strategic promotional materials to optimize revenue. Comprehensive
education, training and strong capability in management
of Information Systems, database analysis, system analysis
and design, software and programs, and web design. Demonstrated
expertise in Accounting Information Systems. Ability to
build consensus among sales and marketing teams, management,
business partners, and internal departments. Hands-on
approach to staff development and team building. Strategic
management of corporate initiatives with proven ability
to thrive in dynamic environments.
CORE COMPETENCIES
•
E-Commerce
• Web Development
• Hands-on Leadership
• Revenue Enhancement |
•
Information Systems
• Research Analysis
• Contract Negotiations
• Business Development |
•
System Analysis & Design
• Global Strategic Alliances
• Training and Coaching
• Key Account Management |
EDUCATION
Master of Business Administration (MBA)
• Major: Management of Information Systems
(2002)
UNIVERSITY OF MASSACHUSETTS – Boston, Massachusetts
G.P.A 3.75
Member of Delta Sigma Phi Honor Society
Bachelor of Business Administration •
Major: Marketing (1997)
THAMMASAT UNIVERSITY – Bangkok, Thailand
RELEVANT EXPERIENCE
COX
DESIGN GROUP - Boston, MA 2003-present
Marketing/ Webmaster
Provided
marketing plan for client’s websites based on the
market research
Created a marketing plan for client’s
websites, analyzed clients’ web based presence as
well as their competition. Compiled all data and marketing
reports to create Internet strategies as how the clients
be able to increase their web based presence, brand recognition
and revenue. Managed clients’ websites and implemented
the marketing plan. Integrated web marketing to the traditional
marketing in order to reach the optimal result.
SHOWBUSINESSWEEKLY.COM
- New York, NY April 2004-present
Web Marketing Consultant/ Webmaster
Provided
marketing strategy for the company’s website and
managed the online magazine
Managed
showbusinessweekly.com website. Initiated and executed
marketing strategy for the online newspaper in order to
generate more advertising revenue. Optimized showbusinessweekly.com
website in order to create more traffic and revenues.
Key
Achievements:
Initiated online advertising program that increased more
revenue
Increase the web traffic threefold to showbusinessweekly.com
within two years.
Rearranged and optimized the site to meet the criteria
of new era of search engine.
SIAM
UNITED STEEL – Bangkok, Thailand 1998 –
1999
Marketing/Sales Representative
Provided key marketing strategies for this start-up
steel manufacturer with 900 employees and $400 million
in annual revenue.
Drove business initiatives and revenue by developing and
implementing strategic marketing techniques. Utilized
skillful presentation and communication tactics to maintain
accounts worth $20 million. Led marketing team members
in generating profit-driven marketing and sales techniques.
Collaborated with internal departments to design and establish
a controlling and distribution system for merchandise.
Trained new team members on marketing tactics and company
policy.
Key Achievements: