RESUME

MARKETING PROFILE
ACCOUNT MANAGEMENT • E-COMMERCE • DATABASE ANALYSIS


Results-driven marketing professional with extensive experience developing strategic promotional materials to optimize revenue. Comprehensive education, training and strong capability in management of Information Systems, database analysis, system analysis and design, software and programs, and web design. Demonstrated expertise in Accounting Information Systems. Ability to build consensus among sales and marketing teams, management, business partners, and internal departments. Hands-on approach to staff development and team building. Strategic management of corporate initiatives with proven ability to thrive in dynamic environments.

CORE COMPETENCIES

• E-Commerce
• Web Development
• Hands-on Leadership
• Revenue Enhancement
• Information Systems
• Research Analysis
• Contract Negotiations
• Business Development
• System Analysis & Design
• Global Strategic Alliances
• Training and Coaching
• Key Account Management

EDUCATION

Master of Business Administration (MBA)
• Major: Management of Information Systems (2002)
UNIVERSITY OF MASSACHUSETTS – Boston, Massachusetts G.P.A 3.75
Member of Delta Sigma Phi Honor Society

Bachelor of Business Administration • Major: Marketing (1997)
THAMMASAT UNIVERSITY – Bangkok, Thailand

RELEVANT EXPERIENCE

COX DESIGN GROUP - Boston, MA 2003-present
Marketing/ Webmaster

Provided marketing plan for client’s websites based on the market research

Created a marketing plan for client’s websites, analyzed clients’ web based presence as well as their competition. Compiled all data and marketing reports to create Internet strategies as how the clients be able to increase their web based presence, brand recognition and revenue. Managed clients’ websites and implemented the marketing plan. Integrated web marketing to the traditional marketing in order to reach the optimal result.

Key Achievements:

  1. Initiated marketing strategy that helped clients expanding their web presence and increasing revenue.

    Increased the company’s revenue by reaching out to new local businesses that are looking for web presence.

    Established a good relationship between company and clients by providing excellent service.

SHOWBUSINESSWEEKLY.COM - New York, NY April 2004-present
Web Marketing Consultant/ Webmaster

Provided marketing strategy for the company’s website and managed the online magazine

Managed showbusinessweekly.com website. Initiated and executed marketing strategy for the online newspaper in order to generate more advertising revenue. Optimized showbusinessweekly.com website in order to create more traffic and revenues.

Key Achievements:

Initiated online advertising program that increased more revenue

Increase the web traffic threefold to showbusinessweekly.com within two years.

Rearranged and optimized the site to meet the criteria of new era of search engine.

SIAM UNITED STEEL – Bangkok, Thailand 1998 – 1999

Marketing/Sales Representative

Provided key marketing strategies for this start-up steel manufacturer with 900 employees and $400 million in annual revenue.

Drove business initiatives and revenue by developing and implementing strategic marketing techniques. Utilized skillful presentation and communication tactics to maintain accounts worth $20 million. Led marketing team members in generating profit-driven marketing and sales techniques. Collaborated with internal departments to design and establish a controlling and distribution system for merchandise. Trained new team members on marketing tactics and company policy.

Key Achievements:

  • Managed key accounts including Mitsui, Nissho Iwai, Mitsubishi, and other major international trading companies.

    Consistently achieved all monthly profit goals.

    Outstanding leadership abilities cultivated a strong, positive team atmosphere.

    Established and designed a controlling and distribution system for secondary products, over-rolled steel and scrap.
Marketing/Sales Representative

Served as Marketing Manager for this cement producer with 15,000 employees and $500 million in annual revenue.

Created results-driven promotions and advertisements to expand base of accounts. Networked with advertising agency to develop innovative marketing tools. Communicated effectively between marketing and sales teams and liaised with management and internal departments. Successfully analyzed evolving markets and developed strategic plans for business growth.

Key Achievements:

  • Created a new product marketing strategy that resulted in substantial sales increases.
  • Successfully built consensus among team members and internal departments.

    OTHER PROFESSIONAL EXPERIENCE

    SWEET CHILI INCORPORATED – Arlington, MA 2000 – 2002

    Assistant Managerconcurrent with education

    Served as Assistant Manager for this restaurant with 20 employees and $700,000 in annual revenue.

    Controlled inventory and processed payroll for twenty employees. Trained new staff, organized weekly schedules, and supervised all daily operations. Evaluated income statements and developed strategies for improved performance. Provided continued coaching and support to employees to build a positive team environment. Guaranteed superior customer service and responded immediately to customer inquires and concerns.

    Key Achievements:
  • Officially recognized as the Most Valuable Employee in 2001.
  • Contributed fundamentally to a 30% increase in sales for the year 2001.
  • Implemented a new way of controlling inventory.

    CERTIFICATIONS
    LEADERSHIP TRAINING – Business and Accounting Department of Thammasat University

    PROFESSIONAL ASSOCIATIONS
    NEW YORK CARES- 2005 TO PRESENT
    AIDS WALK NEW YORK- 2005 TO PRESENT
    MEALS ON WHEELS- 2005 TO PRESENT
    HUMAN RIGHTS CAMPAIGN – 2003 to Present
    DOCTOR WITHOUT BORDERS - 2003 to Present
    CARES - 2003 to Present
    CITY HARVEST NEW YORK- 2003 to Present
    THE NATURE CONSERVANCY - 2003 to Present
    NATIONAL WILDLIFE FEDERATION - 2003 to Present
    RED CROSS INTERNATIONAL - 1993 to Present
    THE FAUNA AND FLORA CONSERVANCY OF THAILAND – 1996 to Present
    ORPHAN FOUNDATION OF THAILAND - 1996 to Present
    SOKA GAKKAI INTERNATIONAL – 1992 to Present
     

     


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